Above and Beyond YouTube: Using Video To Promote Your Business

By Maureen Page - successful-blog.com  01-21-11

 

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Many are now turning to video to help promote their company. Many others are “dabbling” with video or thinking about it. With the advent and popularity of YouTube and other web-based video services, it has become amazingly easy to get videos published for the masses to see.

Stop and Think About What You are Trying to Accomplish

Before you get into video in a big way it is important for you to establish what you want to accomplish with video. If all you want to do is make people aware of your company and your products or services, then simply posting videos to YouTube may suffice. Most companies, however, aspire to more than simply being known. Most want to sell something. If you have more lofty goals of bringing people to your website and generating prospects for your products and services, then your video efforts will need to move beyond YouTube. Make no mistake about it. YouTube will still be a component of your strategy; it simply will not be the major component of your strategy.

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