Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

By David Murdico - ReelSEO  01-25-2011

 

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So what’s the best way to hit a moving target? Well, you could adjust your sites, lead your target, compensate for wind speed and direction or you could just deploy something that will hit them for you, like a message-laden, heat-seeking, video marketing missile.

Online video marketing involves building creative around a message in an entertaining way, developing the message to be the entertainment and allowing the message to be shared. So by taking advantage of the shareability of online video, marketers can develop creative that is likely to be shared and then encourage viewers to use the many tools at their to disposal to share the content and the message. In this way, you are employing millions of viewers as your delivery platform, regardless of what actual devices they are using. A smart phone can communicate with a computer that can communicate with a Facebook app which can launch a video that leads to a microsite and so on.


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